Basic Attention Token (BAT)

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Basic Attention Token (BAT) is a popular token deployed on the Ethereum platform. A project by Brave Software, the creators of Brave Browser, that aims at disrupting the online advertising industry. The focus is to protect a user's digital privacy, while also providing a platform that make sense for advertisers and publishers. Their ICO in 2017 sold over 156,250 ETH in BAT tokens within 30 seconds, which was worth over $35 million at the time.