What is Basic Attention Token (BAT)?

Learn about how Basic Attention Token (BAT) and Brave Browser are creating a crypto advertising ecosystem. Find BAT token details, upcoming news and price prediction for 2020.

What is Basic Attention Token (BAT)?

Basic Attention Token (BAT) is a token deployed on the Ethereum platform created specifically for the Brave Browser. Brave Software was founded in 2015 by Brendan Eich, a famous American programmer who is also the founder of Mozilla browser and the JavaScript language. A few years later, in May 2017, the ICO of Basic Attention Token (BAT) started.

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The main idea behind the project is to change the way online advertising works, with more control and power given to the users instead of the advertisers. In particular, they introduced the concept of users paying to access content by viewing ads. Essentially, as a user you are selling your attention to be rewarded with BATs. Their ICO famously sold the equivalent of 156,250 ETH in less than 30 seconds, which at the time was worth $35 Million.

What is Brave and Basic Attention Token (BAT)

  1. How does Basic Attention Token (BAT) work?
  2. BAT Token Details
  3. What to expect from BAT project during 2020?
  4. BAT Price Prediction 2020?

How does Basic Attention Token (BAT) work?

The BAT project goes hand in hand with the Brave Browser, together they are trying to solve some of fundamental problems that we are witnessing in digital advertising today. Currently, we find a landscape where consumer's data is being increasingly collected and sold - and people are becoming more and more aware of this issue, evidenced by the growing demand for software that blocks ads or disables tracking.

BAT Ad Flow

Advertisers, publishers and end-users together form a relationship that creates the advertising ecosystem, though the industry is finding it harder to manage this relationship in a way that makes everyone happy. The main issue is that, end-users no longer want their personal data exploited for advertising. BAT token is the proposed solution for managing this relationship. Brave Browser monitors their user's attention via machine learning technology (for paying out BAT rewards), however, the personal data always remains on the user's device.

The demand for BAT tokens follows these four factors:

  • To bring ads to users, advertisers pay publishers with tokens.
  • Users can earn BAT for viewing ads.
  • Advertisers should have good results because fraud is reduced and targeting accuracy is higher.
  • Everyone can also tip BAT to support content creators (websites, blogs, youtube channels and more).
Open BAT Order Book

BAT Token Details

What to expect from BAT Project in 2020?

The token has been popular since the launch date, now with an cryptocurrency wallet now built into Brave Browser they can start to onboard more users quite easily. Furthermore, Maker DAO recently added BAT as a collateral option to generate Dai Stablecoin - which many saw as a very positive announcement for BAT.

Maker DAO
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The concept behind Brave and Brave Attention Token is great, unlike many other blockchain projects, it is an idea that nearly everyone can understand in a matter of minutes: a possible solution for the growing concern of how to deal with digital privacy and how to make internet-ads effective without violating this privacy. It is definitely a very easy way to get non-coiners interested in crypto, just tell them to start using Brave and turn on the rewards - soon they will have some BAT without having to spend a dime.

Basic Attention Token (BAT) Price Prediction 2020?

Their team is very transparent with their Github development and Development Roadmap, which is always a good sign. For BAT price to increase it really comes down to seeing more users and therefore a higher ad coverage on the platform. The price of BAT will also be influenced by more significant coins (such as ETH) and the whole crypto market, so you have to keep your eyes on other altcoins if you are trading BAT.

Overall, the more attractive Brave looks as an ecosystem for advertisers to spend money in, the more the price of BAT can increase so we could definitely see a price range of $0.35 to $0.40 during 2020.  

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Please note Token Profile Articles are not endorsements by Team Saturn, the goal is to make it easier for you to learn more about the asset. Always do your own research before entering a trade or investing in any crypto project.